Certain There is A perfect Blog Post Length, Nicely, Kind of.

How to Write a Good Blog Post - 12 Expert Tips (2020)

Writing a website may be frustrating if you do not know where you can stop. Some would inform you to avoid once you run out of either energy or something to say. However, you have heard you’re supposed to create long blog posts, which means you panic because you do not think everything you have written is long enough. So, where would you stop?

It certainly is focused on the message and not the specific length!

Many people have asked me just how long their blog posts must certanly be, so here really are a few guidelines that may allow it to be simpler to process length of post problems and explain why there’s not a definite answer to the question, “The length of time should my post be?”

A Short Post

To start with, it doesn’t always need to be long. Some will say that the post must certanly be at the very least 500 words long because you would like the reader to think that he or she gets something for his or her time. While that is good advice, remember the most important issue – valuable content.

What if you only have a short update that you wish to post and there’s no way that you can get more than 300 words out of it? In case you wait before you have something more and then write a 500 word post? I’d say no. Look at among the biggest marketing gurus on the market, Seth Godin. A few of his blog posts are between 60-200 words. And his blog is huge!

If you do write a short post, just make sure that you’re not wasting the reader’s time. They’ve offered you a sacrifice by believing that everything you have to state is essential enough that he or she should spend a few moments with it.

If you have an upgrade to a previous piece, it could only be 300 words and that’s okay. Never allow length to undermine the message. If a reader believes that you are more enthusiastic about posting a specific length than giving them valuable content, they will walk away. They should go somewhere else.

All that to state, try to keep your posts above 300 words, but this is simply not a hard and fast rule. Short posts shouldn’t be a normal length, but every once in a little while, when you have an upgrade or a significant little bit of advice that only warrants 300 words or less, it is okay to utilize this length (like Seth Godin does).

A Decent Length

Most blog posts utilize the 500 word rule. It would appear that articles and blog posts have somehow gotten the proven fact that approximately 500 and 700 words is the ideal length. There is no evidence that that is somehow magical, nonetheless it has turned into a standard.

An article of 500-700 words provides you with about two standard pages of text and enables you to inform and be relatively concise. One word of caution, though. It is most beneficial to vary the length with respect to the message you wish to convey with that one post.

Never shorten something and leave the reader wanting, or lengthen a post and leave them bored. A guideline is merely that. It must be followed much of the time, but when needed, you ought to let the standard content be the guide.

Longer Posts

An article of a 1,000-1,200 words is just about three pages of text and probably sufficient for some topics (this is the rule I try to follow). This can be quite a very good length, but you wish to remember the mantra… always turn to the worthiness of the content. A lengthy post can occasionally turn readers because it seems forced, but often times this will be where you will need to be.

One bit of information regarding what individuals will read. The perfect length for a novel is from 80,000 to 120,000 words (depending on genre). This guideline is wonderful for novel writers, but what does it tell those who write blog posts?

To start with, it is okay to create a post that’s lengthy when you have something to say. People will read a lengthy post (or book) if they don’t really get bogged down by it.

Secondly, this says that folks want to increase their time. In case of novels, if you will buy a book, you wish to feel that you got your money’s worth. The exact same may be said of a website post. If someone sits down to read a post, they would like to feel that it added value for them personally.

Time can be an investment around money. So, length is secondary to content for these reasons. Also, which means that a lengthier post is fine, when you have something worthwhile to say.


Yes, Virginia you are able to write blog posts even more than 1,200 words. But maybe you shouldn’t. If you have a single proven fact that can just only be expressed in a very lengthy post… fine. But, usually that’s not the case.

Plus, you have to think of your readers. You won’t be going for a chance of boring them if this content seems too long for them (or even scare them away when they notice the length of the post before they begin reading).

Most lengthy posts may be broken into several shorter ones. Why don’t you write a series of posts? It might make the writing easier and it will draw more traffic as they are wanting to read the next post.


One important item was gleaned from the research that needs to be added here. What is a blog ┬áin that they looked over their particular posts and determined just how long someone was engaged in reading a specific post. However, they didn’t use word count as a guide; they used actual time spent reading.

Using statistical analysis, Medium found that folks will read a certain post for approximately seven minutes. After that, the in-patient will proceed to something else. Basically, what this means is if you’re able to engage the reader at the start of the post, you have them for seven minutes.

In addition they say what this means is the reader will consume as much as 1,600 words during that timeframe (based an average of reading rates). In the event that you Google “what’s the ideal length of a website Post?” most answers are now actually based with this 1,600 words theory.


Just what exactly does all of this mean (for something it means that article is running sort of long)? It’s fine to employ a short post (300 words or less) for an update. The typical length is 500-700 words for a post, but this is simply not a strong guideline. A lengthy post, one which will keep your readers engaged, should conclude around 1,200 words (think about rendering it a set if you go beyond 1,200 words). However, people will learn about 1,600 words before they totally give through to you.

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