Google’s Larry Page has stepped up security measures as Google’s new CEO ever since Eric Schmidt stepped down in 2011. Google, the most popular search engine on earth, is popular among users because it is valuable for their users by showing them the most relevant search results when users are looking for something. By offering this kind of great user experience, they possess a direct relationship making use of their users. When a user wants to locate a graphic or product, 메이저놀이터 Google’s search algorithm “magically” compiles relevant search results. In a swiftly changing industry, Google has managed to remain innovative. Users don’t always like the changes, however, many grow to love them. When Google releases something that isn’t around par to user’s expectations or doesn’t work, they understand that it’s possible for users to attend their competition which is a click away. User’s have a lot of trust in Google making use of their searches and especially making use of their data in emails, documents, pictures, and accounts.
Google’s implementation of security features like two factor verification help improve the user experience by decreasing the likelihood of information and accounts being compromised. One of the ways a user could be verified using two factor authentication is by logging within their account employing their login credentials and at the same time a one-time password is sent for their cellular phone to be entered into the website where access will be granted to verify them. This can be a powerful method to authenticate users because not only do they use their login credentials to login (using a login and password), they’re sent a one-time password for their mobile device which let’s Google know they are who they say they are. The best thing relating to this two factor authentication method is that many users will have their cellular phone in it so verifying them doesn’t require the users to transport any additional hardware or software to install. Users should just have the ability to receive texting through their mobile phones and they could receive a one-time password that hackers and intruders won’t even have the ability to access even when their logins are compromised. With over 100 million users active on Google+ and over 3 billion searches on Google’s search engine daily, security is just a concern for users and implementing 2 step verification is a good way to ensure that user’s information remains safe and Google can continue improving the experience for us all with each of their products and services.