One day soon, kids won’t even know what a video store is. All videos and movies is going to be downloaded, making a visit to the video store an anachronism. Don’t laugh. The next time you ask a kid to roll down the windows, and they ask why people claim that, you’ll understand what I mean. They’ll soon think exactly the same way about likely to rent a movie.
The advantages for the consumer are huge, especially in today and age of high gas prices and terrible traffic. Who wants to drive anywhere to go obtain video content when it can simply be downloaded? A mouse click is so much more convenient. As more folks view their computer as the center of their entertainment system, the times of the video store are numbered. With the release of Microsoft’s Vista os, which has tremendous integrated video and entertainment capabilities, the consumer took another giant step toward adopting their computer as the center of their entertainment universe.
As huge numbers of people purchased iPODs and to a lesser extent Microsoft Zunes for mobile video viewing, they have become accustom to having their content downloaded, in place of actually looking forward to it to be delivered or driving to obtain it themselves. The 5th generation of the iPOD and the release of the Zune in the last quarter of 2006 have proved incredibly successful instagram image download online. The release of the video-capable iPOD helped apple sell 14 million units in the 4th quarter of 2005 alone. The Zune has experienced somewhat slower sales, despite a more substantial, brighter full-color screen and WiFi networking capability, two features which should have helped Microsoft close the gap with Apple.
Many of reasons why the Zune has failed to market on a par with the iPOD are because of Microsoft’s marketing technique for the player. For instance, even though the Zune comes in many colors, Microsoft has failed to adequately communicate this fact to the buying public. Another reason behind the Zune’s slow sales has regarding Microsoft’s propensity to spell it out the Zune with marketing speak, as opposed to clearly trying to explain to consumers why they want one. Here’s Microsoft talking about the Zune: “It’s actually not really a device. It’s an entrant into the new connected entertainment market for creating new shared and social experiences based around content” Huh???
In May of 2007, Microsoft tried to reverse their previous failure to fully capture the imagination of consumers with the introduction of the Halo 3 edition of the Zune. This special edition is loaded with special Halo audio and video content, including Halo soundtracks, theatrical trailers, and a particular bout of Red vs Blue only readily available for the Zune. Additionally it is emblazoned with Halo 3 graphics. At press time, the Halo 3 edition of the Zune is just offered at Game Stop.
You will find fewer technical explanations why the Zune has failed to topple the iPOD in the portable video player marketplace. Possibly the main one has regarding their inexplicable decision to exclude a search wheel form the Zune’s feature set. Although it has a get a grip on that looks for all your world like a search wheel, it’s actually a 4-way cursor button, like on a TV remote control. A 4-way cursor isn’t how many consumers want to regulate their portable video players, so they have voted making use of their dollars and only the iPOD. That being said, the Zune can be a fantastic player, and the quality is great for a tiny portable. For anyone consumers who’ve bought their units with this at heart, they have the capability to download and enjoy a number of videos, TV shows and movies on a very nice, portable platform.
The iPOD enables the use of Apple’s AAC codec, MP3, Apple Lossless, AIF, or WAV formats for audio downloads. Video content is supported in H.264, which will be also known as MPEG-4 part 10. This is a standard for good quality, compressed video. The Zune uses, one guess here, Microsoft’s WMA and WMV formats for audio and video respectively. The Zune also supports H.264 for video and MP3 or AAC for audio. Both players enables JPEG picture formats. There are numerous file format converters readily available for use with both players allow video in other formats and resolutions to be converted and optimized for storage and use with the portable players.