Book marketing is a lot harder than it looks. The other day, I was sitting in Barnes and Noble cafe sipping on a Venti Frappachino and there is a gentleman there editing a fairly large manuscript. I inquired about his endeavors and he said after 10-years he’d finally sat down and written a psychology book concerning the mass media and our perceptions in society. As he explained his concept and premise, I possibly could see it had been an interesting concept, and that I may someday pay to see this type of book. Okay so, let’s talk because writing the book as hard as that is – really is the easy part.
We found myself in a discussion about publishing, e-books and book marketing. He explained he wasn’t at all focused on marketing, but was worried about finding a decent publisher, he didn’t want to produce an e-book, he wanted to be an writer of a physical book, the old fashioned way; he wanted to earn it. Okay fine, but I was taken aback by his ascertain he had all the marketing figured out. Why you ask? Well because no-one I’ve ever met has ever said that marketing a book was easy.
Unless you are a popular person, and willing to go on a book tour or really are a past president and will get onto CSPAN Book TV with only phone call, I’d say marketing a book these days is just a tough row to hoe. He said he had r / c that will interview him and that was already lined up david hoffmeister. I didn’t have the heart to burst his bubble but, talk radio as good as it could be – well, that’s still a difficult way to market books. Books on tape maybe, but physical books not much.
Now then, there is a good article posted on Springwise on July 17, 2013 titled; “Buy a physical book, get the e-book free of charge – BitLit offers consumers companion digital versions of the physical books they’ve already bought,” which is really a completely intriguing thought isn’t it? Yes, it is and Good marketing ideas here, also when you have the e-mail address you can email advanced chapters of future books. It appears if you ask me that physical books and e-books and even books on tap, DVD may go a long way to helping one another if the authors and book marketers are ready to mix-and-mingle the venues more often.
If you sell someone a physical book, and they give away their e-book download code to a buddy, then that could help recommendations, and although you didn’t sell a second hardcopy, you did win a brand new friend and influence a brand new soul. Please contemplate all of this and think on it.