At the least 88% of prospective home buyers utilize the internet as an informational resource during their search (Realtor.com). With popular syndication sites such as realtor.com, trulia.com and zillow.com and social networking networks, consumers are able to proactively find properties on the own. It doesn’t stop at the computer. 63% of online searches result in a property walk-through.
What do these developments mean for property photography? The pressure is on. Agents need photography that stands out and interests the best decision makers, home buyers.
The home buying process starts with the click of a mouse and can result in the largest purchase of a lifetime. The very first, primary exterior photo is absolutely critical to the sale of a home. When working with property se websites, the client usually narrows the search criteria with elements such as price, location, amount of rooms and lot size, so their next click action is based on photography Boxbrownie. After hitting a specific listing, the next interior and additional exterior photographs need to validate the original click through decision and motivate the viewer to schedule a visit.
Real estate photographers specialize in capturing and editing photographs that provide warm lighting and ascetically pleasing angles, leading to increased click through rates and home interest. In fact, 61% more clicks occur on houses captured by a property photographer, employing a DSLR camera verses a point-and-shoot as reported by Redfin.
Social media’s involvement in the industry keeps growing and it’s increasing the importance of property photography. In accordance with Realtor.com, 90.5% of Realtors use social networking to some extent. It’s proven that out of all of the posting formats (photos, text, videos, links) on Facebook, photographs generate probably the most “likes” and by far probably the most “shares” as reported by socialmouths.com. Not only can good quality home photographs increase click through rates on traditional MLS and syndication websites, photographs posted on social networking networks with share-worthy appeal can spread virally. Social sites such as Instagram and Pinterest exist for photograph sharing. Agents and sellers should make the most of these growing social support systems and utilize their photography investment by posting beautiful, unique and good quality home photos which will extend their audience reach.
The industry has quickly progressed online, and with that change, home listings are in the finger tips of buyers. On some websites, buyers can sort property results by amount of photographs available, proving that property photos are a significant aspect of the search. When search engines show numerous homes predicated on buyer criteria, photographs can win their attention. The importance of property photography is clear and it continues to gain value with the digital evolution of the market.