I’m of the opinion that despite having the advent of the Internet facilities, the number of individuals who go to brick-and-mortar shops for shopping activities hasn’t decreased. As rightly said by Rita Rudner, “Buying something in-store is a very special feeling. In reality, the less I buy something, the more it’s worth to me.”
First, shopping in-store has several functions. One of these could be the economic function, such as for example purchasing a product. Shopping may also fulfill some social functions (meeting people and conversation) and recreational functions (physical exercise, entertainment). Psychological needs may also be met by this activity, like the importance of contact with information, or even to fresh stimuli. Although, the Internet afford them the ability to conduct activities such as for example working and shopping without going to activity places, the concept of e-shopping has been restricted to a specific category of goods and people. It’s influenced people at confirmed time for you to think whether to purchase online, or to purchase in-store.
Second, product characteristics affect e-shopping. Lawsons Fabulous Finds The kinds of products which can be popularly purchased via e-shopping are computers, computer hardware and software, CDs, books, travel tickets, cinema and concert tickets, and fast food such as for example pizza. However, people prefer to purchase such items as clothes, furniture, and cosmetics in-store. Of the web grocery shoppers, most wouldn’t buy meat, dairy produce, and other perishables online.
Third, e-shopping rates relatively low in comparison with in-store shopping on such shopping mode characteristics as product information, product sales, security of transactions, and simple returning merchandise. Individuals who go for e-shopping take action limited to saving time and having flexibility in shopping hours. Moreover, shopping online deprives us of the chance to test the products in order to see if their quality meets our standards. Shopping in stores gives us the chance to test the products at our personal pace, along with ask for clarifications and details that only face-to-face interaction provides.
Fourth, people still see some value in going to the store. Numerous about going to a shop to shop is that individuals get the opportunity to go out and be with people. Yet another thing, once we go to the store, we could buy what we would like and we could know very well what the store has. In contrast, we will never know when stores may have something on-line, and they do not obtain it for people immediately. It’s rather a waste to wait for something we would like than to go to the store and pick it down right away. Further, e-shopping is principally done by people in professional occupations and with high incomes.
Fifth, it is about trust. Many people simply do not trust the idea of adding their charge card information online. Shopping online means we should buy our purchases via a bank card, a PayPal account or an E-Check. Not everybody is comfortable paying in this way and due to that they can continue to shop in stores when they can shop online.