When designing a new website, or redesigning an older website, there’s a fine balance between the creative-the look and feel of the website-and the technical-which is why is the web site work.
Over-emphasis of one, or another, can lead to a website that either looks great, but doesn’t function that well, or can provide a website that functions great but doesn’t look proficient at all.
Many website designers are either very technical or very creative. Seldom do you discover a website designer who’s great at both working with Online Stores the technical issues of building a website and who’s also a great graphic designer.
Getting the Best of Both Worlds
Ideally, you would want to find someone or company which can provide you a advanced of expertise in the design and feel of the web site, and provide outstanding technical solutions. While graphic designers can generally create beautiful website designs, their ability to generate complex technical solutions may be very limited.
And conversely, a programmer or web developer who’s very technically savvy might not manage to give your website design that extra sparkle it requires to genuinely shine.
Web Designers Are Not Programmers
Programmers create applications or software and typically have no training or expertise in how a website should look or function.
Most programmers, while technically competent, know computer languages inside and out and can code your website, but programmers typically have no graphic design training. Most programmers originate from a university’s computer science curriculum, and few, if any, will have a graphic design class an elective. When you want your designer to manage to solve technical issues or at least oversee them, website visitors are visually interacting with your website, so the design and feel of one’s website, navigation and organization of information is extremely important.
Great Website Designers See the Big Picture
Truly great website designers could have the capability to look beyond the challenge of making your website, and will even wish to know where your website fits into your current marketing strategy, and what the primary goals are for the website. Too many websites are made without paying close attention from what the web site will actually accomplish.
Establishing primary and secondary goals for a website is extremely important. However, building the greatest website that misses the mark or fails to attain basic website goals is really a waste of everyone’s time and money. You can usually tell if your website design resource is looking beyond the immediate project by the questions they ask-or don’t ask.
Speak English, Not Techno-Babble
A good website designer will soon be knowledgeable, but will not resort to using excessive techno-babble to confuse or overly impress a client. Great web-site designers know very well what they’re speaking about, but shouldn’t talk down for your requirements, the client.
Educated clients are the very best clients. You don’t need to know everything your developer knows, however, you have to know that they’re truly competent and they are able to communicate effectively with you. Think of your website designer like a kind of partner in your company’s marketing efforts; a part of your current team.
Just Get it Done Already!
Great website designers are organized and can manage their time effectively. Often, technology projects take far longer then they need too because not enough attention has been paid to project progress and resolving issues that are stalling a project.
Your online developer should be described as a self-starter, and shouldn’t rely for you reminding them that the project is behind schedule. If you are utilizing a company to generate your website, ensure there’s a task manager involved, who can provide weekly status meetings and who’s pro-active in resolving issues that will affect the time-line of the project and the web site launch date.
While many people and companies provide website design services with a high degree of expertise, the level of professionalism varies from individual to individual and company to company.
When first contacting a possible website designer, look for signs of professionalism-or insufficient professionalism. When you call them, do you receive a call in a regular fashion? Does the developer or company keep regular office hours? When you send a contact, can it be answered promptly and are the responses professional?
It is obviously best to use and avoid working together with a less than professional company, but evaluating someone before you’ve to be able to start working together with them can be difficult. From the first contact you make with your vendor, be searching for signs that someone may be less than professional.
Working together with someone or even a company that is not professional will only cause frustration on your own part because the project moves along or grinds to a halt. But working together with a person who understands the company world and values your own time, returns your calls and emails promptly and professionally, will help make the project experience a great deal more pleasant.
Five Strategies for Locating a Great Web Designer
1) Get referrals.
If you have business associates or knowing business owners who have great websites, ask them who provided their website expertise, and if they would recommend a developer or company to you.
2) Review portfolios or example websites.
Have potential designers you’re considering to show you their work and to walk you by way of a few website projects, explaining their development process in detail.
3) Ask questions.
Interview your potential website designer, just like you’d when interviewing you to definitely benefit you. Although it might be a short term assignment, it’s still an important project and both time and money reaches stake.
4) Get a detailed proposal.
Prior to starting your project, ensure that you get a detailed written proposal from your resource. A clearly written proposal will detail the technical method of be properly used, all work to be given by the web site vendor, all project costs and assumptions.
Make sure the proposal details all the project requirements and spells out how additional work will soon be defined and approved. Make sure the proposal clearly details the responsibilities of both parties so there’s no finger pointing if there are project delays.
5) Check vendor references.
Before signing a proposal or giving anyone a go-ahead on your own project, make sure you get references for both individuals or the company you’re considering using for your project.
Call and speak to previous clients who have worked with the potential website designer and make sure you ask how issues with the project were dealt with.